This thesis is brought to you for free and open access by topscholar. Theory of planned behavior has successfully helped in predicting and explaining various health intentions and behaviors. The theory of planned behavior can be used to explain variation in behavioral intention and actual usage. Using the theory of planned behavior to explain physical activty among college students a thesis presented to the faculty of the department of public health western kentucky university bowling green, kentucky in partial fulfillment of the requirements for the degree master of public health by ese b. Like attitude and behavior theories, social cognitive theories assume that goaldirected behavior is a. Using a theory of planned behaviour framework to explore hand. The theory of planned behavior tpb derives from an earlier theory, the theory. Ajzens theory of planned behavior was recently applied to social networking. Using theory of planned behavior to predict the physical. The theory of planned behavior tpb was developed by icek ajzen as an attempt to predict human behavior ajzen, 1991. Montano and danuta kasprzyk key points 67 origins and historical development 68 theory of reasoned action and theory of planned behavior 70 an integrated behavioral model 77 elicitation 82 application of ibm to hiv prevention in. From its roots in propositional control and expectancy theory, the tpb emerged as a major framework for understanding, predicting, and changing human social behavior. According to the model attitudes, subjective norms and perceived behavioural control predict the intention, which in turn predicts the behaviour. Other factors such as descriptive norm and perceived usefulness should be used to increase the explanatory power of the dependent variable.
It is an idea that was first proposed by icek ajzen, allowing for the predictability of reasoned actions when behavioral controls are in place. In psychology, the theory of planned behaviour abbreviated tpb is a theory that links ones beliefs and behaviour the theory states that intention toward attitude, subject norms, and perceived behavioural control, together shape an individuals behavioural intentions and behaviours. Theory of planned behavior the theory of planned behavior tpb is a theory linking beliefs and behavior. It is an idea that can be applied to any human interactions, from marketing campaigns to healthcare.
Behavioral interventions based on the theory of planned. Pdf this study relied on the theory of planned behavior tpb to identify the beliefs that influence young peoples proenvironmental behavior. The extended tpb accounted for 64% of the variance in intention. The theoretical frameworks of the theory of planned behavior and neutralization theory can be used to examine the origins and outcomes of prescription stimulant abuse by college students. Attitudes and the theory of planned behaviour applied to leisure. A total of 218 college students with mean age of 20. The theory of planned behavior iowa state university digital. Oct 02, 2007 the theory of planned behavior can be used to explain variation in behavioral intention and actual usage. Theory of reasoned action, theory of planned behavior, and. Investigating the determinants of recycling behavior in youth. The theory of planned behavior and internet purchasing.
Ajzens 1991 theory of planned behavior prescribed that a persons intent toward an activity with perceived behavioral control will be able to predict the behavior accurately. Ajzen 1991 indicates that persuasive communications, such as belieftargeted messages, can be used as behavioral interventions to alter intentions and behaviors. The selfefficacy theory of bandura 3, 4, 5 was also investigated in this study as a possible means of enhancing the predictive capacity of the theory of planned behavior. Brief description of the theory of planned behavior according to the theory, human behavior is guided by three kinds of considerations. The thesis therefore proposes a model that attempts to explain and predict the participation behavior in peertopeer accommodation platforms. Using the theory of planned behavior to explore environmental. An application of an extended theory of planned behaviour. Baker and white 2010 conducted a study examining the use of the theory of planned behavior to predict. The theory of planned behavior took the components of the theory of reasoned action, but added perceived behavioral control as an additional factor. Theory of planned behavior in social psychology iresearchnet. It is an idea that can be applied to any human interactions, from marketing campaigns to.
Theory of planned behavior tpb was introduced by icek ajzen in 1985 and it. The theory of planned behavior tpb is a theory linking beliefs and behavior. If we talk about antecedents vs intervening constraints the theory of planned behaviour fits in better with antecedent constraints so attention. Application of an extended theory of planned behaviour tpb framework to food waste. The thesis work was supervised by leader of work package 5, martin reinhardt nielsen at uchp and africanbioservices indirectly sponsored andreas thesis by providing logistical support, assistance and supervision. Essay on the theory of planned behavior 1429 words cram. The theory of planned behavior provides an explanation for the relationships. Student retention, theories of student development, and mentorship student retention a college education has become almost a necessity to make a way of life within todays society. Theory of planned behavior planned behavior theory. Part of theclinical psychology commons,community health commons,health and medical.
Like attitude and behavior theories, social cognitive theories assume that goaldirected behavior is a purposive action rooted in cognitive activity. Using the theory of planned behavior as its basis, this study investigated the relationships among beliefs about internet privacy and trustworthiness, along with beliefs about perceived behavioral control and the expectations of important others, and online purchasing behavior. Pdf using the theory of planned behavior to identify key beliefs. Using the theory of planned behavior to predict executives. Behavioral interventions based on the theory of planned behavior. Attitude on the likelihood of a behavior causing the expected result and subjective evaluation of the benefits and risks of the result influence behavior intentions. Theory of planned behavior components accounted for 12. Applicability of theory of planned behavior in predicting.
The study of human behavior has led to many explanations surrounding what motivates, controls, and contributes to ones behavior. Pdf this paper aims to propose and validate a model based on the theory of. This intention is based on attitude toward the behavior, subjective norm, and perceived behavioral control, with each predictor weighted for its. Predicting household food waste reduction using an extended.
A theorybased study to predict food waste reduction motivation and behaviour. This is a repository copy of using the theory of planned behavior to explore environmental behavioral intentions in the workplace. On december 5th, 2016, a masters thesis affiliated with the africanbioservices project. The communication and malaria initiative in tanzania commit was a behavior change communication program implemented between 2008 and 2012 that incorporated elements of the theory of planned behavior. Theory of planned behavior constructs based on intention to perform. The theories of reasoned action and planned behavior. Through community outreach and television and radio spots, commit sought to increase perceptions that.
The theory of reasoned actiontheory of planned behavior suggests that an individuals behavior is determined by their intention to engage in the behavior, whichin the case of tobacco useis a result of the individuals. The aim of this study was to explore hospitalbased nurses beliefs associated with. This chapter describes the theory of planned behavior tpb, a prominent reasoned action model, its conceptual foundation, its intellectual history, and the research it has generated. Theory of reasoned actiontheory of planned behavior mdquit. For the tpb to afford accurate prediction, intentions must remain relatively stable prior to observation of the behavior. The theory of planned behavior applied to the use of peerto. Tra was created to understand the relationships between attitudes, intentions, and behaviors. Investigating the determinants of recycling behavior in youth by using theory of planned behavior. The theory of planned behavior links the beliefs of an individual to their behavior. The theory of planned behavior provides an explanation for the relationships between beliefs, attitudes, intentions, and behaviors. The reason for the inclusion of these models is their distinctions as respectively rational and moral based approaches.
Thus, examining the factors that influence proenvironmental behavior, as expressed by consciously recycling generated waste, will prove to be crucial in understanding and encouraging such behaviors. The research is novel in the sense that it is the first research conducted on sharing services in bulgaria. Practical implications the understanding of how people adopt novel foods, specifically insectbased products, using the extended theory of planned behavior, would contribute to the knowledge, not only of consumer behavior, but also to the legislation of the distribution of insectbased. Intention behavior relation in theory of planned behavior. A model such as the theory of planned behaviour potentially provides explanations and opportunities that can fit into existing models of recreation determinants and constraints. Sheppard, hartwick, and warshaw, 1988 theory of planned behavior ajzen, 1991 and decomposed theory of planned behaviour, taylor and todd, 1995 but mostly used. Master thesis extension of the theory of planned behavior. An application of a revised theory of planned behavior. Using the theory of planned behavior to predict international students helpseeking intentions and behaviors elmira hamidi thesis submitted to the faculty of the virginia polytechnic institute and state university in partial. The effect of social influence on nurses hand hygiene behaviors.
The primary objective of this study was to use the theory of planned behavior tpb to examine the association between tpb variables and the moderatetovigorous physical activity mvpa of children in shanghai, china. The difference almost 35% between the average national data and the data related to the sample used in terms of education provides. The study utilized the theory of planned behavior tpb to determine condom use behavior among college students. Figure 32 the theory of planned behaviour framework ajzen, 1991. In broad terms, the theory is found to be well supported by empirical evidence. Master of arts communication studies, may 2010, 80 pp. Applying the theory of planned behavior to influence auditors. I declare that the application of the theories of reasoned action and planned behaviour to a workplace hivaids health promotion programme is my own work and that all the sources that i have used or quoted have been indicated and acknowledged by means of complete references.
The theory of planned behavior applied to the use of peertopeer. The aim is to explain the effect of attitude, subjective norm and perceived behavioral control on consumption intention towards insectbased. This study adopts the theory of planned behavior to understand and influence auditors knowledgesharing behavior. This thesis sets to explore the mechanism behind the formation of recycling intentions, drawing from ajzens theory of planned behavior tpb. Through community outreach and television and radio spots, commit sought to. Applying the theory of planned behavior to bystander intervention in racism. Behavioral beliefs normative beliefs control beliefs. The studys results indicated ajzens theory of planned behavior model has a poor model fit when applied to public relations faculty intent to teach online. Using the theory of planned behavior to explain physical. Behavior intent is the main component of this theory. Because racism remains a significant issue in society, and many victims of racism do not. The theory of planned behavior tpb predicts that planned behaviors are determined. The reason for the inclusion of these models is their distinctions as. Understanding the cognitive determinants of hand hygiene decisions for hcws with the greatest patient contact nurses is essential to improve compliance.
Tolliver east tennessee state university follow this and additional works at. Kennedy the primary purpose of this study was to predict credit card debt among college students by augmenting ajzens 1991 theory of planned behavior to include the construct of financial literacy. Pdf applying the theory of planned behavior in predicting pro. This thesis is brought to you for free and open access by the iowa state university capstones, theses. The tpb posits that attitude toward the behavior, subjective norm, and perceived behavioral control influence behavioral intention. Planned behavior is that it is widely applicable to a variety of behaviors in different contexts, including such diverse areas as health communications, environmental concerns, risk.
Masters thesis about the theory of planned behavior. The theory of planned behaviour is the theoretical model developed for the prediction of behaviour upon individuals intention. Using the theory of planned behavior to predict international. Empirical evidence supports this expectation, showing that the intention behavior relation declines with instability in intentions over time. A 32 item crosssectional survey was administered among the participants. Applying ajzens theory of planned behavior to a study of. To answer the research questions, i utilized the theory of planned behavior, a socialpsychological framework to address individual motivational factors within unique contexts to explain the execution of a specific behavior.
Applying ajzens theory of planned behavior in examining. Approaches and models while behavioural research still contributes to our understanding of human behaviour, it is now widely recognised as being only part of any possible full explanation. Improving hand hygiene among health care workers hcws is the single most effective intervention to reduce health care associated infections in hospitals. Jul 02, 2012 a model such as the theory of planned behaviour potentially provides explanations and opportunities that can fit into existing models of recreation determinants and constraints. The aim of this study was to explore hospitalbased nurses beliefs associated. I would like to express my appreciation to my thesis advisor, dr.
The work contained in this thesis has not been previously submitted to meet requirements for an. In an attempt to illuminate the essence of consumer behavior this thesis will investigate two commonly used theories, namely the theory of planned behavior tpb and the valuebeliefnorm vbn model. Theory of planned behaviour the theory of planned behaviour is one of the models most frequently used in the literature to explore proenvironmental behaviour including recycling, travel mode choice, energy consumption, water conservation, food choice, and ethical investment stern, 2000. Applying the theory of planned behavior to food research. Background variables, as demographical factors, are supposed to influence the behaviour through the three determinants and the intention. The concept was developed to predict an individuals intention to engage in a behavior at a specific time and place, including perceived behavioural control. Icek ajzens theory of planned behavior explained hrf. Using the theory of planned behavior as a framework for the. Using the theory of planned behavior to predict executives intentions to hire psychologists in federally qualified health centers robert m. Theory of reasoned action, theory of planned behavior, and the integrated behavioral model 67 daniel e. The theory of planned behavior and financial literacy. The effect of social influence on nurses hand hygiene. The theory of planned behavior tpb is a social cognitive theory used to explain and predict human social behavior.